Well it’s no secret that using video in content material marketing is increasing. And, it’s definitely not a tactic to become taken lightly. Actually, YouTube is now the 2nd largest search engine on the internet and while video marketing is generally an afterthought, its value needs a front-runner position inside your content marketing strategy.
Here are the very best 11 reasons why video is really a star player within the content marketing landscape and really should be in your own marketing plan, as well.
1. Stand out from your competition
For example, selling printables/digital products are VERY popular these days. Almost every online entrepreneur is selling some sort of digital product out there. Video marketing is still fairly new and it is worth giving it a try so you stand out from the crowd. A lot of people aren’t tech-savvy and that is why you don’t see many marketing their products through video. But if you start now – you’ll stay ahead from your competition and is definitely worth it!
2. Helps to Improve your Search Engine Optimization (SEO)
First off, utilizing video inside your content marketing efforts will without a doubt improve your SEARCH ENGINE OPTIMIZATION. In fact, based on Comscore, adding a video aimed at your website can increase the opportunity of an entrance page Google outcome by 53 occasions.
3. Higher Engagement
We’ve heard again and again that visual content may be the key to excellent engagement. Video isn’t any exception. So when you’re considering what kinds of posts to schedule on internet sites in the arriving weeks, think movie: audiences are regarding 10 times prone to engage, embed, reveal, and comment upon video content compared to blogs or associated social posts.
4. Better customer Attention
Videos happen to be proven to need more consumer attention than every other medium. And while we’re in the middle of what some may call a content-overload with regard to consumers, capturing attention is specially key.
“The attention economy isn’t growing, which means we must grab the attention that another person has today. ” –Brent Leary, Co-Founder, CRM Necessities
5. Higher Optimization Opportunities
Just how much of your latest article did readers eat? Did they re-read areas of it? Or return to it later as well as read it once again? Did they reveal it with buddies? The truth is actually, it’s pretty difficult to answer these types of questions on text-based content material.
Video, on another hand, has this feedback loop built-in. Measure click-through price, drop-off points, or quantity of times watched. You may also drill this right down to an individual degree.
It all boils right down to this: the feedback cycle for videos means you realize what’s working as well as what’s not. Now to pay attention to more of the actual stuff that’s operating!
6. Video is a more favored Technology
Using the increased consumption of video and also the resulting rise within production, technologies are leaning increasingly more towards favoring the actual video-marketer.
Consider Facebook’s addition from the auto-play for instance. It’s hard to argue that the status update or connect to an article demands just as much attention as a video inside your newsfeed.
7. larger retention Rates
65% of viewers watch a lot more than ¾ of the video, which is a lot more than we can state about text-based content material. So if you’ve got a message to obtain across (and the reason why wouldn’t you in the event that you’re creating content material? ), video might be what you want.
8. affordable and easily Accessible
While creating a video accustomed to take many several weeks and many 1000s of dollars, the production associated with great video content is becoming much more affordable within the last few years. Businesses like VideoMakerFX, GoAnimate, as well as Sellamations make the actual creation of movie as easy as writing a weblog.
9. Better E-mail Click-Throughs & Increase traffic to your website
Just imagine having written your email for days which contains important information for your customers. Will it resonate or drive results? Will your subscribers even read it? Here enters video… Using video in emails have proven to double click-through rates. This is also a great way to help drive traffic organically to your website.
10. Stronger emotional & Psychological Connections
Video may be the most powerful method to evoke emotions on the internet. It’s King since it offers a lot of attributes far above traditional content like the tone of voice, facial expressions, as well as music, to name a few.
While you might not have feel the immediate have to run out and purchase a product through an emotion-filled movie, they will be at play afterwards in a much more subtle and unconscious way. Evoking emotion in marketing may be proven to favorably impact consumer decision-making, actually in B2B marketplaces.
11. Increased Customer Conversions
The number 1 reason for using video inside your content marketing strategy? Video converts much more customers. Simple, correct? Recent research implies that 71% of entrepreneurs say video conversions outperform other advertising content.
Need all of us say more?
That’s it. 11 reasons you merely can’t ignore video any more. Video’s earned it’s keep. So make sure you include video in your marketing plan. But before you begin recording your very first video, make sure you’ve got a video strategy in place!